The website for a skincare brand was crafted to help users explore products, understand routines, and feel confident in their choices. The goal was to create an experience that is inviting, informative, and designed to drive conversions.

The website for a skincare brand was crafted to help users explore products, understand routines, and feel confident in their choices. The goal was to create an experience that is inviting, informative, and designed to drive conversions.

The website for a skincare brand was crafted to help users explore products, understand routines, and feel confident in their choices. The goal was to create an experience that is inviting, informative, and designed to drive conversions.

Period

2025

Role

UI/UX Designer

Duration

8 weeks

Tools

Figma, FigJam

The challenge was presenting a diverse range of products and routines in a way that feels simple and approachable. Users needed to quickly grasp the benefits of each product while navigating the site effortlessly, without feeling overwhelmed.

The challenge was presenting a diverse range of products and routines in a way that feels simple and approachable. Users needed to quickly grasp the benefits of each product while navigating the site effortlessly, without feeling overwhelmed.

The challenge was presenting a diverse range of products and routines in a way that feels simple and approachable. Users needed to quickly grasp the benefits of each product while navigating the site effortlessly, without feeling overwhelmed.

Products, routines, and their benefits are showcased clearly, while testimonials and user feedback build credibility and trust. Clean typography, thoughtful layouts, and high-quality visuals create an engaging experience, and a fully responsive design ensures smooth navigation across all devices.

Products, routines, and their benefits are showcased clearly, while testimonials and user feedback build credibility and trust. Clean typography, thoughtful layouts, and high-quality visuals create an engaging experience, and a fully responsive design ensures smooth navigation across all devices.

Products, routines, and their benefits are showcased clearly, while testimonials and user feedback build credibility and trust. Clean typography, thoughtful layouts, and high-quality visuals create an engaging experience, and a fully responsive design ensures smooth navigation across all devices.

The final website communicates the brand’s value effectively, educates users about products and routines, and encourages conversions through an intuitive, user-friendly journey. Visitors can explore, learn, and shop with confidence in a visually cohesive and approachable environment.

The final website communicates the brand’s value effectively, educates users about products and routines, and encourages conversions through an intuitive, user-friendly journey. Visitors can explore, learn, and shop with confidence in a visually cohesive and approachable environment.

The final website communicates the brand’s value effectively, educates users about products and routines, and encourages conversions through an intuitive, user-friendly journey. Visitors can explore, learn, and shop with confidence in a visually cohesive and approachable environment.

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