This project focused on designing a website for a premium jewellery brand with a spotlight on rings. The goal was to highlight craftsmanship, convey a sense of luxury, and encourage purchases through an elegant and intuitive shopping experience.
This project focused on designing a website for a premium jewellery brand with a spotlight on rings. The goal was to highlight craftsmanship, convey a sense of luxury, and encourage purchases through an elegant and intuitive shopping experience.
This project focused on designing a website for a premium jewellery brand with a spotlight on rings. The goal was to highlight craftsmanship, convey a sense of luxury, and encourage purchases through an elegant and intuitive shopping experience.
Period
2025
Role
UI/UX Designer
Duration
8 weeks
Tools
Figma, FigJam
The main challenge was presenting a diverse collection in a way that felt visually striking yet organised. The design needed to let each piece shine while making the browsing experience effortless and inspiring, without overwhelming the user.
The main challenge was presenting a diverse collection in a way that felt visually striking yet organised. The design needed to let each piece shine while making the browsing experience effortless and inspiring, without overwhelming the user.
The main challenge was presenting a diverse collection in a way that felt visually striking yet organised. The design needed to let each piece shine while making the browsing experience effortless and inspiring, without overwhelming the user.
The website was structured as a complete shopping journey, with an elegant homepage, intuitive collection browsing, detailed product pages, and a streamlined checkout process. Each step was designed to balance beauty with usability.
The website was structured as a complete shopping journey, with an elegant homepage, intuitive collection browsing, detailed product pages, and a streamlined checkout process. Each step was designed to balance beauty with usability.
The website was structured as a complete shopping journey, with an elegant homepage, intuitive collection browsing, detailed product pages, and a streamlined checkout process. Each step was designed to balance beauty with usability.
A system of clean visuals, refined typography, and responsive layouts ensured clarity, consistency, and a premium feel across the entire site. The final design effectively showcases the jewellery, communicates quality, and guides users seamlessly from discovery to purchase.
A system of clean visuals, refined typography, and responsive layouts ensured clarity, consistency, and a premium feel across the entire site. The final design effectively showcases the jewellery, communicates quality, and guides users seamlessly from discovery to purchase.
A system of clean visuals, refined typography, and responsive layouts ensured clarity, consistency, and a premium feel across the entire site. The final design effectively showcases the jewellery, communicates quality, and guides users seamlessly from discovery to purchase.
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